Who We Are
Hasta La Muerte Tacos is a roaming food truck based in Northern Nevada—bringing unforgettable flavor wherever the crowd calls. Co-founded by Victor Lara and Omar Guijarro, we’re more than just a taco truck; we’re a movement built on bold taste, cultural pride, and community hustle.
Why We Started
We fired up the grill to create a taco experience that hits harder than your average street food. “Hasta La Muerte”—Until Death—isn’t just our name, it’s our mantra. Every taco we serve is made with dedication, heat, and soul.
Meet the Team
Victor and Omar are the crew, the creative force, and the energy behind the truck. From marinating meats to mixing playlist-worthy vibes, they're hands-on in every detail. Our pop-up staff is tight-knit, flavor-obsessed, and all about turning good food into great moments.
How We Work
Everything is made fresh-to-order on the truck. We travel across events, breweries, markets, and festivals, offering a rotating menu of tacos, burritos, quesadillas, and occasional surprise specials. You never know what street corner or taproom we’ll roll up to next—but when we do, expect a line.
Recognition & Buzz
Featured by Fox 11 Reno for Food Truck Friday
Local shoutouts from farmers markets and breweries across Northern Nevada
Fan-favorite: our BLT taco—Biggest Little Taco—is a must-try according to loyal followers
Loved by the community for our flavor, hustle, and killer collabs